SEO with Googel penguin algorithm

Posted: May 18, 2012 in Google, SEO Tips

Wednesday, a new salvo upsetting their SERP, linking impaired and low quality content in paying the price. The update anti blackhat called “Penguin” guillotined many sites.

Enjoy yourself to see things more broadly.

Once is not custom, this article is aimed more at my fellow visitors as usual.

Rot the web is it our mission?

First, do not hide things, the job of an SEO is to manipulate Google results, one way or another as we work to better position sites. Optimization and internal linking are the two main levers of our actions.

However, there are many strategies available to achieve the same results. I will pass on the Onsite optimization, although they are rarely enforced (I see some stuff at audit …) the rules are the same for everyone.

However, the search and placement of links can be made in very different ways. Some succeed (if so) being whiter than white, but their techniques are expensive. Others go so frankly black hat (and it works very often). Most of us are vaguely gray area, our whiteness was tarnished with the experience … and the taste of the facility.

The tree that hides the forest.

Like you, even if it is not the only string to my bow, I used the ease with which you could put links in a page themed ultra thanks to CP. Moreover, the concept is far from dead, it will just be pickier about the tolerance of Google’s various sites that allow to do so. Aymeric spoke very well lately .

But overall, the penalties faced by CP sites (and by extension we fall back on it by reducing our ammunition) are just following a very strong signal that Google is trying to send professionals and SEO their customers: “I will not let you get away with it!”

It is therefore very likely that other avenues easily become the less, this is the game must be a reason, the folks at Google are anything but sausages … and they have huge resources.

The cat and mouse

I am not even able to remember the names of different filters or multiple names of the “box” that have always sought to block the ascension of the sites I was involved. Besides, I do not care a bit, so there will be others in the coming years …

And as always, we will adapt, we find a new way of doing, a new way. The only embryo certainty I have is that it will end up costing more and more expensive.

Fighting against the automation and ease.

Human nature being what it is, too lazy to often driven to great inventions. Software available to us to automate some tasks have to go ask ties with a vengeance for cheap. Technology has become a major asset.

The machines being what they are, Google probably has all means to detect these manipulations back. When he sound the end of recess? No doubt over time, whenever we become too visible a lever specific.

Marketing Will he regain power?

Like you, I tend to laugh sometimes that poor Matt Cutts. But always on form, not substance. For it is right in saying that it is sustainable to invest in a professional manner while working on his communication the site intelligently, producing content that will inspire to be shared .

When I see the traffic generated by any computer graphics properly performed. When I see how a useful article can be a fixture in the SERP, it would be dishonest to say that it does not work.

And let no one tell me that a subject does not lend itself to communication.

Do you think the topics covered by Deerhunter lent to laugh at the start? We can communicate and be original on all subjects, I believe. Some sell many coffins with girls naked.

If the lack of imagination becomes an excuse for SEO low-end, I’m not sure that’s a good long-term strategy.

Of course, SEO is still needed, even with good ideas, but this time, Google will have nothing to reproach yourself!

Methods and questionable practices.

Go ahead and I you balance 500,000 ties a blow to media … questionable frankly rotten. And I give you a blast of 40,000 to my sites “buffer” every day.

Of course, it works, and as a bonus it’s quick, why do we deprive openly making fun of Google?

Because at the end of the race, it ends up seeing. Especially when it’s done like a pig. Without a doubt, I think Google will penalize these practices algorithmically one day. For now, I admit it is still easy to get through the cracks that human GG stands as a last resort. Place snowmen in real control, it cost!

But still, think: You expect you to have 2500 BL (maybe add a zero) to one of your pages not terrible, and no authority site or social network does not mention? Tsk Tsk, necessarily mean that it can not last!

Will we still long to mock Google.

Yes, no doubt, but laughing become increasingly expensive.

Indeed, everyone is just talking about this in the SEO community and private networks of sites are probably one of the best solutions.

However, if they can save much time compared to traditional methods, the implementation is not as simple as going swing of CP among others.

Why? Because each site must have a super natural profile, with items without links, with enough thematic refocused, with real visitors preferably! Gus of that share, in short, is something else like work, much longer to implement.

We must have a package to be effective, 200, 500, 1000.

We must be able to feed them, host them on different hosts with different Whois and anonymous.

We must use different CMS, do not get too linker between them (if any).

In short, all that stuff to make natural, it does not happen in a few weeks, and time is money.

The question to ask is whether it is profitable to work these quasi-real sites or rather his work.

For an agency, the answer is yes since it works for several clients for a freelance webmaster … good luck.

How much risk?

In addition, if I take the risk to me, this is only my opinion. But in no case did I ever allow myself to take a risk to one of my clients.

When I work with people whose business is live on the web more employees, I prefer to say no, slow them down in their desire to move up the SERP 300 an hour, rather than develop techniques too borderline .

In real life, a company that rarely collapses on a very short period of time, there are many warning signs, the process is often slow. On the Web, Google can make an actor disappear in one second. This is to my mind on one point cogitated before undertaking certain actions a little easier, without the compliment of a real substantive work.

In brief

Dear colleagues, slapping, we will continue to take, are you a reason. Now, when you need it (be honest), do not complain.

To limit risk, the solution is to fully integrate the SEO in the marketing strategy to convince other departments of the need for their involvement, to do some digging for the web. It is not easy in large structures , and small, it’s time and the human resource that is often lacking.

Still, this is probably the safest trend for those who want to make a difference in a sustainable manner, however these tactics sound will undoubtedly explode the costs of visibility on the web.

To reassure you, still know that the cost of a good web visibility campaign is not necessarily higher than the participation in a regional show, and its impact is much more sustainable. Still, some companies are still away from this method of calculation …


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