How to manage successful online business

Posted: May 19, 2012 in SEO Tips

Have heard that starting a business online is much easier and cheaper to start a business in the ‘real world’. This is true as long as you know exactly what you are doing.

Most people trying to start a business on the Internet do not know exactly how. Know little or nothing of the culture of this new medium and are not aware of effective strategies for marketing on the Web

Some believe that simply having a web site that visitors will come by themselves and therefore the sales begin to be generated as ‘magic’. They think it’s like building a football stadium and assume that the assistance is guaranteed. False. Nothing could be farther from reality than this belief.

Others decide to start promoting your business using unsavory techniques such as sending unsolicited email (spam) or promotional messages flood newsgroups (newsgroups), in forums, in blogs , on social networks and in place comes to mind. They are literally a plague.

Others just generate traffic to your website but are unclear what the product or service you have, all they want is traffic … maybe thinking of a future livelihood through advertising through banners or by systems of payment Click like Google Adsense .

Others, trying to mount commercial websites staying with non-professional service providers without customer service , technical support or do not offer the most basic e-commerce tools. They know the big mistake they are committing.

Many commercial websites are NOT designed to be commercially effective. Just DO NOT sell. They are very nice, very well designed, informative, but sales … $ 0.

This could go on listing many errors made daily in trying to start a business on the Net and eye! I am not referring only to Web sites of small and medium enterprises … also commit innumerable large errors also end up being quite costly.

It’s easy to start a business venture online with no compass and commit many mistakes along the way. Errors that could have been avoided or minimized in due time. They forget that others have already traveled the road they started and that can save time and money by learning from the experience of others. There is no need to reinvent the marketing on the Internet. In this electronic commerce must be constantly updated and ready to learn from others, especially from our competition and websites that offer us an example of effective marketing strategies on the Web

To be successful on the Web, you must focus your efforts in just 5 points.

1. Develop a great product (or service) and market to price competitively.

2. Design and build a commercially effective website. Ie seller.

3. Take into account the technical aspects of Internet hosting.

4. Attract qualified traffic to your website.

5. Effectively manage their communications, in particular, using the power of email and autoresponders .

If you look closely at the 5 points, will be a common denominator: all are directly under their control.

If you work on these 5 areas will necessarily be successful, as there are external variables that control. Everyone read it: ALL 5 points under their control.

However, in order to be commercially successful all must work harmoniously as a gear. If one fails, the others fail, so we will be doing the ‘remove’ success.

Here are some examples:

1. If you have a bad product, a website designed to sell, qualified traffic and an excellent provider of web hosting : surely generate sales but only short term. Lose the opportunity for customers to buy again, your reputation will go to the floor and to your business.

2. If you have a good product, a website designed to sell, some qualified traffic and excellent web hosting provider: generate few sales. If not generate qualified traffic to your website to be nothing more than a grain of sand in a vast desert (Internet). Without targeted visitors who will not buy their products no matter how good they are. Even if you have the best product on the face of the earth never sell if not disclosed. No ads have no leads and no sales there will be potential customers.

3. If you have a good product, a poorly designed web site (some seller), qualified traffic and excellent web hosting provider: have few sales. A site that is not emotionally captivates visitors and ‘push’ to buy does not work … not the seller. Or, if you have a great display technology, graphically appealing, but with little content, slow loading, it offers different payment options do not have it optimized for search engines, navigation is confusing, etc., will not customers. Your visitors will come to your site and if you do not find attractive or do not build trust, will go immediately to the other side. Think a little about your own surfing habits and understand what I mean. As surfers are very impatient and the door is just a click away.

4. The same applies to web hosting server … if this fails … the others fail. Just quote some examples: If your hosting provider is unable to accept secure transactions (SSL), you will lose customers. If gives you the possibility to have unlimited email autoresponders email or, if not lets you interact with customers via their own cgi, or are not 100% available, if not make copies of security of your files, if your servers are slow or unreliable, or perhaps do not pay service 24 hours a day, 7 days a week, 365 days a year, all your marketing efforts will go to the floor. If you really want to have a commercial website to host your website with professionals who offer e-commerce tools for your business and allow you to manage your website remotely and easily.

5. Finally, if not managed effectively communicate with their customers and prospects, no matter how well you play in the other 4 aspects, their marketing efforts will be seriously affected. It is not uncommon to find commercial websites fail at this point. Just do not follow up on leads and not care about providing excellent customer service (after sales). The irony is that the Internet provides us with powerful tools to manage communications: email, autoresponders, send and receive fax via the Internet, and so on. Communication, particularly the effective management of email is the gear that allows synchronization between the different aspects that will ensure business success in the Network

I think with the above examples it is clear that the concept of commercial success in the network must be successful in all 5 points: product, design a website seller traffic generation qualified technical aspects of web hosting, effective management communications. Everyone should run synchronously, if one or more elements of the system fail, the other aspects are good they lose all effectiveness.


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