How to set speed of the site in Google Analytics

Posted: June 16, 2012 in Blog Tricks, Google, Google Analytics
Tags: , ,

Do you know how long have to wait the visitors so that loading the pages of your web site when they browse it at the time?

The speed of the site is a very important measure affecting much experience that visitors receive on their website. And if the site loaded slowly that negatively affect all its traffic and conversion measures. Without knowing the speed of loading of your pages you may be unaware of some serious barriers that users face on its web site and this could be damaging the income and benefits of your site.

To help all the webmasters Google has added monitoring of the speed of the site (“Site Speed”) to Google Analytics. This allows you to see the speed of all your pages so that you can then use this information to optimize the slow pages and improve the experience of users of its web site. The tool is based on specifications of the W3C “Navigation Timing” and therefore represents the time between clicking on a link and the full burden of the next page in the browser.

There are three important things you need to know (that really nobody explains) about how it works Site Speed:

Monitoring of the site speed only works with visitors with the latest versions of browsers that have Navigation Timing functionality, and also in the older browsers that have the Google Toolbar. This means that a part of your traffic will not participate, at least for the moment.Even for browsers that function, this function will only continue to the speed of the site of a sample of page views. By the time this show is 10% of all page views. East and the previous one means that only between 3% and 5% of their impressions inform you of the page with the Speed.Actualmente Site load times this tool does not work well with pages that have virtual page names established within the track Page view function. So if you are using the virtual page names (i.e. _gaq.push([‘_trackPageview’,_’my page viewers’])); it may be that the speed of the site data will not be present or will be found under the original URL of the page followed.

Even with these limitations the Site Speed is still a great improvement of Google Analytics and I suggest strongly to configure it on your web site. To install, you simply have to add this line – _gaq.push ([‘_trackPageLoadTime ‘]); just after the line “trackPageview” of your Google Analytics script. Like this:

El código de Velocidad del Sitio en Google Analytics

(the above is for asynchronous Google Analytics for the old version code to use page Tracker._trackPageLoadTime (); after track Page view line)

You can not try it after implement it on your site due to sampling. So, you will have to implement it and leave it for the time necessary to generate a few hundred pages on your site. After this you can go to the “New Version” of Google Analytics (linked from the header in the top right), go to the “Content”, then “Site Speed” and see something similar to the following on your pages:

Informe de Velocidad del Sitio de Google Analytics

With these data you can start to identify slow pages, see how important it is that they manage and then start working on them to be faster.

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