Apparently Google remains committed in its effort to get us to hate very friendly animals, like the panda formerly and now the Penguin. What made these poor animals have to search?

To the point, in late April 2012, namely April 25, 2012, we launched a new update to the Google algorithm; Google update named the Penguin (“Penguin Update”) and is probably one of the updates Destructive SEO more recent years.

This update follows on the same line and the previous trend, as Google Panda, penalizing sites with low quality content and excessive handling, but in this case the update is focused on a more specific:


Which means, all those internal optimization techniques leading link building or improving a website artificially by manipulating that helps improve outcomes without improving the quality of web content.

Specifically updating Google Penguin is designed to penalize websites:

“Keyword Stuffing” repeated and excessive use of keywords in the web. For example: “seo valencia, seo consultant, seo freelance, seo expert …” footer repeated 40 times. In this case there would be a misuse of the keyword “SEO”, typing in a row and pointless a lot of terms that contain that keyword.

Texts without consistency for users previously friendly Google. The example of section 1 would be valid to explain this case. Quote unrelated words between them, and no more sense than to give keywords to Google to get a better position in them.

Duplicate content. Having the same text as other sites, a text that brings originality. This came as quite cooked Panda Update.

Artificial link networks. This is a very general concept and encompass all link building practices. Come on … all links are not created naturally.

Repeating the same “anchor text” (text link) in many links. It is a very common event and probably the penalty believe a greater number of web pages

Links to unrelated sites or semantic issue. Create a link to the SEO keyword on a web page that discusses food is frowned upon. For example: “The goat is one of the most successful sandwich in Spain according to surveys <enlace> SEO </ link> for the entity X … According to the survey, the favorite tapas are the patatas bravas”.

“Doorway pages”: Those websites specialized in one or more keywords aimed at only redirect to another website

Domains with keywords in their name (apparently are the big hit by the update but do not believe it to have the words in the domain, but a byproduct of them: most of the links to a website created often have text Link domain name, ergo if the domain name are keywords and many links

All that violate “Google’s quality guidelines” (if you search for the term in quotation marks Google will find them quickly, though surely know already)

How to avoid being penalized by GOOGLE UPDATE penguin?

Basically, trying to avoid the practices mentioned in the previous point. If for positioning your website has used some of the techniques mentioned, is highly recommended that rid, and modify all that is necessary for your website is not affected by the Penguin’s murderer Google rankings as per I’ve read and tested, is a real killer of SEO.

In fact it is no longer a question of penguins or pandas. With minimal vision, we realize the trend of Google to penalize increasingly force techniques Black-hat SEO and black hat not as if not even gray, or white with gray stripes and reward allegedly in exchange to websites that offer true quality content (assumption questioned by many people who have mentioned / complained websites with low quality content, duplicate content, and other techniques that have allegedly been rewarded penalized by Penguin Update).


In any case, regardless of speculation about the reality of the algorithm, the commercial interests of Google and other things difficult to know for sure, the reality is that Google rewards at least in most cases the content quality, original, with value, meaning and away from Web spam techniques.

What can be questionable cases without much sense? Obviously yes, but in this world that matters is whether the statistical and the absolute majority of cases there is anything we have to rely on that something to walk on the right path.

So if you want a COUNCIL, be good and if you are bad, at least hide it best because if you do not do well and you get caught, you can lunch may end up as a penguin.

  1. Thank you for the auspicious writeup. It in fact was a leisure account it. Glance complex to more introduced agreeable from you! By the way, how can we be in contact?

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